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Sleep health - From The Doctor’s Desk
The 5 Secrets The Sleep Industry Doesn’t Want You to Know
Did you know that 1 in 3 American adults suffer from severe sleeping disorders and 1 in 5 take sleep meds every night with no sleep, rest, or dreams in sight? With so many people struggling to get to bed and aisles full of sleep products in stores, there must be something the sleep industry is hiding, right?
Dr. Kia Michel, MD
October 9, 2023 - 3 minute read
After formulating our own sleep aid with the best formulators on the planet, we’re ready to tell you the dirty truth about that nightly sugar pill currently sitting in your medicine cabinet.
1. 80–90% of sleep supplements are identical
Yes, you heard that right. All of those sleep aids you’ve tried probably use the same base formula. The reality is that many sleep aids on the market are pumped out by the same co-packers.
When a supplement brand goes to a co-packer, the co-packer will pull a pre-formulated (not clinically proven) product from the shelf and make very minor formula tweaks so it's “unique”. It's all about cutting corners to hit a price point they know you'll buy at.
1. 80–90% of sleep supplements are identical
Yes, you heard that right. All of those sleep aids you’ve tried probably use the same base formula. The reality is that many sleep aids on the market are pumped out by the same co-packers.
When a supplement brand goes to a co-packer, the co-packer will pull a pre-formulated (not clinically proven) product from the shelf and make very minor formula tweaks so it's “unique”. It's all about cutting corners to hit a price point they know you'll buy at.
2. 50% of people will feel "results" no matter what
Yes, a whopping 50% of people will feel like their beautifully packaged and branded sleep aid worked for them on night one¹. The sleep industry is capitalizing on the placebo effect and you probably guessed it, the short-term effects won’t solve your long-term sleep issues. Once the effects fully wear off (because they do and they have - which is why you're still looking for a sleep supplement that works) they’ve already made their money off of you.
Solving the long-term issue requires companies to build and test formulations that go above and beyond placebo. And it’s important to note that even well known pharmaceuticals only beat placebo by 15 percentage points.
1 Harvard Health - The Power of the Placebo Effect
2. 50% of people will feel "results" no matter what
Yes, a whopping 50% of people will feel like their beautifully packaged and branded sleep aid worked for them on night one¹. The sleep industry is capitalizing on the placebo effect and you probably guessed it, the short-term effects won’t solve your long-term sleep issues. Once the effects fully wear off (because they do and they have - which is why you're still looking for a sleep supplement that works) they’ve already made their money off of you.
Solving the long-term issue requires companies to build and test formulations that go above and beyond placebo. And it’s important to note that even well known pharmaceuticals only beat placebo by 15 percentage points.
1 Harvard Health - The Power of the Placebo Effect
3. You’ve been tricked into at-home hormone therapy
That melatonin you’ve been taking every night is a synthetic version of the melatonin your body naturally creates. Your daily man-made melatonin intake causes an imbalance of your natural systems making it addictive and incredibly hard to come off of². What you're doing is overriding your hormone production and eventually with all long term hormone treatments, there are drastic side effects.
And if you’re saying, “Ok, I’ll stop with the melatonin and take an Ambien instead” - think again. Ambien, much like a night out on the town with a couple of drinks will knock you out but it won’t give you the deep, restorative REM sleep your body requires. So it’s kind of the same as not sleeping at all.
3. You’ve been tricked into at-home hormone therapy
That melatonin you’ve been taking every night is a synthetic version of the melatonin your body naturally creates. Your daily man-made melatonin intake causes an imbalance of your natural systems making it addictive and incredibly hard to come off of². What you're doing is overriding your hormone production and eventually with all long term hormone treatments, there are drastic side effects.
And if you’re saying, “Ok, I’ll stop with the melatonin and take an Ambien instead” - think again. Ambien, much like a night out on the town with a couple of drinks will knock you out but it won’t give you the deep, restorative REM sleep your body requires. So it’s kind of the same as not sleeping at all.
Meet MDsleep, engineered with the dream-inducing heavyweights of sleep
Scientifically validated and doctor-approved formula
Meet MDsleep, engineered with the dream-inducing heavyweights of sleep
Scientifically validated and doctor-approved formula
4. A golden piece of sh*t
Most sleep aid companies are firstly invested in marketing gimmicks and cherry-picking misleading data than in genuine scientific research. Double-blinded, randomized, placebo-controlled studies are the gold (and only) standard³ you should look for. Anything less, is shiny on the outside and filled with you-know-what on the inside.
When you see claims made by companies talking about +90% improvement rates, don't forget that that number includes all the people getting hit by placebo. These numbers can be false and misleading.
3National Institutes of Health - Understanding Clinical Trials
4. A golden piece of sh*t
Most sleep aid companies are firstly invested in marketing gimmicks and cherry-picking misleading data than in genuine scientific research. Double-blinded, randomized, placebo-controlled studies are the gold (and only) standard³ you should look for. Anything less, is shiny on the outside and filled with you-know-what on the inside.
When you see claims made my companies talking about +90% improvement rates, don't forget that that number includes all the people getting hit by placebo. These numbers can be false and misleading.
3National Institutes of Health - Understanding Clinical Trials
5. Supplement facts designed to fool you
All of those ingredients that you heard worked for your friend’s sister’s cousin - the sleep industry knows about AND they’ll use it against you. “GABA.” “Valerian Root.” “Magnesium.” Companies know you’re looking for these words so they’ll more often than not add a miniscule non-effective dose to their ingredient list bringing that whole phrase, “let’s not and say we did” to a whole other level.
The term in the industry is called, "teabag effect". Supplement facts are a great place to start but if it's not paired with a double-blinded, randomized, placebo-controlled study, it still does not guarantee efficacy.
5. Supplement facts designed to fool you
All of those ingredients that you heard worked for your friend’s sister’s cousin - the sleep industry knows about AND they’ll use it against you. “GABA.” “Valerian Root.” “Magnesium.” Companies know you’re looking for these words so they’ll more often than not add a miniscule non-effective dose to their ingredient list bringing that whole phrase, “let’s not and say we did” to a whole other level.
The term in the industry is called, "label padding". Supplement facts are a great place to start but if it's not paired with a double-blinded, randomized, placebo-controlled study, it still does not guarantee efficacy.
As a doctor founded brand, with board certified physicians who see real patients with real issues every single day, we hope that by exposing these industry secrets we are giving you agency over your own health and it truly starts with good sleep.
After years of testing and consulting with formula experts who have decades of industry experience, we’ve made the best, no BS, sleep aid on the market that was clinically proven in one of the largest U.S. based double-blinded, randomized, placebo-controlled sleep studies in the industry. We don't throw money at big marketing ploys to overshadow the benefits of our products. Instead, we let the evidence of our clinically proven trial speak for itself. Solid, repeatable results are the only currency here.
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Here’s what real people finally getting sleep have to say
Our products already have 1,200+ 5-star ratings
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If you're looking for a natural way to improve your sleep, It’s the way to go.
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Recovery from illness was much more pleasant when I used this product.
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Shauna
I’m especially talking to those ladies with menopause! I haven’t slept like this, since I’ve been a teenager!
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Delivered every 30 days. Cancel at any time.
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“Finally, a holistic, all-natural sleep aid that really really works!”
- Shauna A.
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Restores balance
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